MyTourGuide partners with International Tour Management Institute to offer mobile tours

International Tour Management Institute (ITMI), America’s premier training program for tour directors and tour guides, and MyTourGuide.com a newly formed division of TravelBrains, an award-winning publisher of destination-based travel books and multimedia programs, announce the formation of a unique partnership. Leveraging the knowledge and expertise of the more than 6,000 professional tour directors and tour guides, who have graduated from ITMI, MyTourGuide.com will begin to distribute downloadable iPhone audio and multimedia travel apps in April 2011.

“Recognizing the explosive demand for special interest iPhone applications, I believe that the expertise of ITMI’s tour directors, will allow us to provide an unlimited supply of new and exciting content for consumers who seek instant access to a plethora of information about the places they visit,” said Paul Davis, CEO of MyTourGuide.com. “Using these apps is like having a virtual tour guide right in your hand.”

Ted Bravos, CEO of ITMI notes: “The partnership with MyTourGuide.com offers a tremendous opportunity for our graduates to showcase the vast knowledge and expertise they have acquired during the course of their careers. Developing content for iPhone apps allows them to capture the passion and excitement of their experiences and translate them into entertaining and memorable programs for consumers.”

Because MyTourGuide.com is an open platform, it offers a unique ability to deliver a wide variety of content that appeals to an increasingly diverse customer base. “Working with ITMI ensures that we will always have access to exceptional storytellers who can describe travel destinations from numerous perspectives,” Paul Davis added.