Food for thought: Start at the customer’s front door
Oftentimes when we sit down to create a tour, we become so focused on the stories and the content of the tour that we don’t spend enough time thinking about who will be experiencing the tour and how we can make it more useful for them. So here’s some food for thought to get you inspired to create tours that are tailored to specific customers:
Start at the customer’s front door. Create a tour that starts at a specific hotel. Make the first tour stop the lobby and then lead the customer on a 30-minute walking tour of the area. Either have the tour route circle back to the hotel or create the tour so the customer ends up at some popular destination where people often head to from that hotel (e.g. the Georgia Aquarium in Atlanta). Ask the concierges for suggestions – find out where people often go and create the tour that will entertain them while they go from hotel to destination. That way, when a guest asks for directions on how to get to that location, the concierge would be crazy not to recommend a fun activity to do along the way.
Here’s another idea – runners. Runners often run with their iPod and earphones. Create a tour along a popular running route or through an historic section of town or national park. When the guest asks the concierge for a recommendation on where to run, your trail tour is the ideal guide!
Remember, think outside the box! You can make as many tours as you like at MyTourGuide.
Lastly – Try to get two to three tours done by the end of January so we can include them in the concierge catalogs we’re putting together. Keep up the good work!